Dr. Dre Wireless Headphones

Today I will talk about the new Dr. Dre headphones, being a product with such a great success not only with headphones, but with speakers, laptops and now making a merge with HTC makers to make the new HTC Sensation XL with beats by Dr. Dre.

We will focus today in the new wireless headphones. They are connected to any audio device by wireless keeping the best quality possible. They are slightly weighty due to the batteries, controls, bluetooth technology and a microphone that is built inside the headphone, but its a good weight for the size of this product. The style continue to be black and minimalistic which give this product a better design for any market they want to focus. The bluetooth technology connects with any smart phone, tablet, laptop, PC or any audio device. You can manage the volume, skip tracks, and even answering the phone from the ear cups.

Some disadvantages may be that at the beginning it will be difficult to remember which button does what, but it will pass really quickly that detail.  It uses a lot of AAA batteries to keep it running, the material leaves  a lot of fingerprints and they can be a little expensive for a pair of headphones.

i dont find any other disadvantages about this headphones.. in my opinion I would really buy them if you love listening to music all day long.

What do you think about this product?.. If you already have a pair of these, what do you think about them??

Here is a video of the advertising for the headphones..

LEAVE YOUR COMMENTS BELOW!!!

ROKU 2 XS

There's a new way to stream TV. Presenting the Roku 2 XS, its an excellent device to enjoy the best movies, series, sports, music, games, etc. All this with just one click. No PC required, you just need a remote, using existing suscriptions like Netflix to enjoy all this activities.

Pros: Is a really small WI-FI device that offers Internet video and audio devices, such as Netflix, Hulu Plus, Amazon Instant Video, Crackle, Pandora, etc. Works with any TV, even standard televisions. It includes a motion controller for casual gaming, but it just includes one game. It offers a varied range of contents that beats Apple TV and you is the only streaming device that you can buy for less than $100 in the market.

Cons: You need to be already suscribed to streaming channels like Netflix, Hulu, Amazon, Pandora, etc. It works as a USB too, but its very limited. The extra remote works only for the only game available with this device that is Andry Birds.

What do you think about this gadget?. Would you buy this device or anyone have any bad experience with this?

Let us know and leave your comments below!!!

Here's a demonstration of how it works.

Video source: http://www.youtube.com/watch?v=jcs7QctjmLI&feature=related

W Series Walkman® MP3 Player

     



       Today I'm going to do an exception and I'm not going to talk about a gadget that its still not out in the market. Here is why...


        I went to a focus group a few weeks ago with some friends to Sony Latinoamérica to talk about how people spend their time or free time using any kind of technology. We talked about what and how we use the technology, for example we saw a new tablet that is going out to the market and they ask us how it was for us, if the applications it has qualify for us as a plus to buy the product or how we could use that tablet as part of our lives. 


        I was quite amazed of how they have good products but the marketing they have, its not good. There was some amazing products that I had never heard before or seen them, and i ask them why Sony if its a huge corporation they havent do a good marketing campaign for them, they told me they have but they need new ideas, mainly that was the purpose of that focus group to know how they can get those innovative and creative products to us, because mainly a lot of the products they show'd us were for more teenagers and young people.


       Im missing the point of what i was going to talk about. I like to go to the gym and running, but the problem that i have and a lot of people will know what I'm talking about, are the headphones. i have tear them apart a couple of times because I love to have my Ipod with me while exercising, i have tried products that hold my ipod while I'm at the gym.. but the headphones are a pain in the ass!.. I always have trouble with them no matter if I put them inside my shirt or outside.



      They show'd me a line of products they have about headphones, they were kind of cool, but the colors where so bad and they were just focus to teenagers in this case. Until I saw some headphones that caught my attention right away.. There are the new Sony W-Series NWZ-W262 Walkman.. This headphones are perfect for people who have the same problem that me while exercising..  


      This headphones consist only of one piece, is water resistant, they have of 2BG and 4GB, they have a quick charge so you don't have to wait a long time like other mp3's to charge them and use them.. 3 minutes of charge last for 60 minutes of continuous music.


      I got this pair of headphones yesterday and I was surprised.. I tried them as soon as I got them and they were amazing, the charge was full, you sync the music really fast and the sound and quality they have are amazing for their size and price.. They sell the 2GB FOR $60 USD and the 4GB for $80.


     Now I just want to run more because I want to use them and forget about all the trouble i had with other headphones!.. My point is that there are really good products outside but the marketing campaigns are really bad.. I'm sure that theres a lot of people that haven't heard of this product that I'm talking about and that they would really buy this product without analyzing them too much, the problem is the lack of creative ideas for a good marketing campaign...


     Have you heard about this product? What do you think about it? Leave your comments for this product!.


Here is a video of the headphones!.. Enjoy it!!

PRESENTING MOTOROLA´S DROID RAZR

Today I’m going to talk about the new release of Droid RAZR by Motorola.

            As part of their campaign they create a teaser website showing the product with the phrase “TOO POWERFUL TO FALL IN THE WRONG HANDS”.  It has a gorilla glass with a 4.3inch HD display with a dual-core 1.2GHz processor inside.

Some of the futures that it has an make it the closest competitor with the new Iphone 4S is an 8 megapixel rear camera capable of 1080p HD video, 1GB RAM, 16GB of storage with an additional 16GB on the microSD. The design is the thinnest 4G Smartphone but at the same time it’s made of a strong fiber that defends the screen against scrapes and scratches.


 It will have a free application called MotoCast that let the user stream your music, pictures and documents from your home or work computers anywhere. This is the closest Smartphone with this application beside the iPhone iCloud. It had dual cameras with a 1080p HD video recording with a new technology for a less blurry video. Motorola will sell an application where you can connect your DROID to a webtop accessory that will be sell separately and it will aloud you display your phone interface on a monitor HDTV.     

            In my opinion this droid will be a really good gadget for this season and it will be a really close competitor to the iPhone 4S. I havenThe release for this phone will be until October 27 in USA and a global release for November.

                What do you guys think about this phone?.

Will it be a close competitor to the iPhone 4S? 

Why or why not?.

Here is a video of what the phone looks like and some of the details and thoughts from the DROID RAZR.

                                              LEAVE YOUR COMMENTS BELOW!!!

Steve Jobs incident = Good marketing for iPhone 4s?

“The first day preorders for iPhone 4S have been the most for any new product that Apple has ever launched," said Marketing VP Phil Schiller, adding that the company was "blown away" by the response to the new phone.

But now we get to the point. Why do people are buying this gadget?. Is it the death of Steve Jobs the answer or the fact that the new applications are quite useful and better than any other smartphone in the market?. I will try to explain my point of view about this success.

We start with the death of Steve Jobs. Here´s something where people can differ, but this is what I think. There are big corporations such as IBM, HP, and Microsoft that do focus group, surveys, and large committees for people to know what they think not only about their product, but their lifestyle so these big corporations can know the path of where to focus their products.

For me, Apple used the instincts of one man, Steve Jobs. His vision for his product and the marketing strategy he had for Apple was amazing. He knew that people was going to buy his product, he didn’t had to do any meetings or focus groups. Some of his ideas were that half the population are women and a lot of them, even some guys don´t want to learn about technology, so he made all his devices really easy to use. He was a risk taker, even his slogan was think different. This can be a huge problem to big companies, where they can lose their clients or even worst the product can be a complete failure.

He was a great visionary, a lot was good marketing, a lot was luck. That´s my point of view, I know many think different, but maybe there has been a thousand more companies that had launched their products with the same system, without thinking about what the people wanted, and had failed in this, but in a different way of view, Apple have created a new way of life, a new way of using one of the most advanced technology in a product that is not that expensive. His point of view was to take risks, if you have faith in your product dont hesitate in

Now I will like to see what you guys think about it. I do have my personal ideas, maybe you have different ones.. I invite you to express your ideas about this and how you feel.. I will leave you here with one of the best marketing campaign videos from Apple.. Think Different..

Wait for the second part about the applications of this post tomorrow night...

Welcome all to my blog. My name is Guillermo Arco, I have 22 years, and like any other regular guy my age, I find so interesting the use of technology and it makes me want to know more about it everyday I see the news, television, listen to the radio or traveling through websites. Approximately 15 years ago no one imagined that the technology would had an amazing advance as is becoming more futuristic everyday. We used a cell phone that was called "the block" for its size, desktop computers that were very slow and their capacity were nothing helpful for the duties that people did everyday. The laptops were heavy and difficult to use due to their limited storage capacity, and there were no mp3, all we used was a CD player, which was one of the best gadgets we could find, even if the product was big and difficult to transport. This are only a few cases of how technology has advanced and improved the lives of every human.

      The internet has progressed dramatically, and today its role is taking advantage by companies to do all kinds of marketing campaigns by publishing and promoting to their specific target markets or to the community itself. This blog will focus on these two branches. How companies have taken their product and what kind of campaign they have done, if it worked, failed, and what I can see as an advantage or disadvantage of this and involving my ideas to see what people think about it and what they think the company can change or improve..