Steve Jobs incident = Good marketing for iPhone 4s?

“The first day preorders for iPhone 4S have been the most for any new product that Apple has ever launched," said Marketing VP Phil Schiller, adding that the company was "blown away" by the response to the new phone.

But now we get to the point. Why do people are buying this gadget?. Is it the death of Steve Jobs the answer or the fact that the new applications are quite useful and better than any other smartphone in the market?. I will try to explain my point of view about this success.

We start with the death of Steve Jobs. Here´s something where people can differ, but this is what I think. There are big corporations such as IBM, HP, and Microsoft that do focus group, surveys, and large committees for people to know what they think not only about their product, but their lifestyle so these big corporations can know the path of where to focus their products.

For me, Apple used the instincts of one man, Steve Jobs. His vision for his product and the marketing strategy he had for Apple was amazing. He knew that people was going to buy his product, he didn’t had to do any meetings or focus groups. Some of his ideas were that half the population are women and a lot of them, even some guys don´t want to learn about technology, so he made all his devices really easy to use. He was a risk taker, even his slogan was think different. This can be a huge problem to big companies, where they can lose their clients or even worst the product can be a complete failure.

He was a great visionary, a lot was good marketing, a lot was luck. That´s my point of view, I know many think different, but maybe there has been a thousand more companies that had launched their products with the same system, without thinking about what the people wanted, and had failed in this, but in a different way of view, Apple have created a new way of life, a new way of using one of the most advanced technology in a product that is not that expensive. His point of view was to take risks, if you have faith in your product dont hesitate in

Now I will like to see what you guys think about it. I do have my personal ideas, maybe you have different ones.. I invite you to express your ideas about this and how you feel.. I will leave you here with one of the best marketing campaign videos from Apple.. Think Different..

Wait for the second part about the applications of this post tomorrow night...